Senior PR Associate at Birchbox
New York City, NY, US
Birchbox is looking for someone remarkable to help communicate our brand to the world. As the Senior PR Associate, you’ll be part of the overall Marketing team and will report to the Director of PR. You will be responsible for planning and executing strategic, creative press initiatives that build awareness of our brand and generate meaningful coverage for all areas of our business, including the women’s subscription, BirchboxMan, priority brand partners, our in-house brands, our Soho store and partnerships/campaigns.

You should have the ability to juggle multiple projects at once and communicate effectively to media, cross-teams and vendors. If you are as excited as we are and the details below describe things you love to do, we look forward to hearing from you.

Day-to-day responsibilities include:

Pitch print, online and TV outlets; build and maintain relationships with key editors while effectively communicating Birchbox’s value proposition and unique beauty perspective
Help plan the PR strategy for new launches and campaigns
Develop press materials, including fact sheets, messaging, executive briefing documents and press releases
Project-manage special initiatives
Conceptualize, plan and execute events (press events, store events, larger activations, etc.)
Manage consumer PR agency, an intern and vendor relationships
Work closely with merchant, social media, creative and acquisition teams
Oversee coverage tracking and results reporting
Maintain the PR sample closet, including ordering monthly boxes and full-size products

2-3 years years experience in PR, at an agency or in-house at a brand
Excellent writing skills
Ability to multitask and thrive in a fast-paced environment
Always on top of the latest trends in culture, media, retail, tech, fashion and beauty
A self-starter and strong collaborator
Creativity, enthusiasm and positive attitude
Organized and detail-oriented