Creative Copywriter at BlaBlaCar
Paris, FR
Company Description
BlaBlaCar is the global leader in long-distance carpooling. We are an innovative and fast-growing company building a unique community of members to transform the way people travel!

For more information about us, please visit www.blablacar.com/dreamjobs
Job Description
This is a unique opportunity for a passionate, flexible, experienced marketeer with a strong commercial sense and strategic background, to join a best-in-class, in-house creative team in a fast growing, global, innovative, online business. Your work will directly support global company growth and strategic and marketing goals, and your day-to-day work will focus on delivering measurable impact against business goals. If you want to grow the scope of your work to have significant business impact and be challenged, then this is the role for you.

The BlaBlaCar in-house digital marketing team is one of the best in Europe, and a smart, agile in-house marketing design process is a major contributing factor to that success. We use no advertising agencies - all our content is developed, and almost all is produced in-house! We are now looking for an experienced copywriter to continue to help drive ever-more efficient global content production solutions for hyper-growth.

Working collaboratively with the global/central creative team and with local teams in each market, you will create a USP messaging framework for our marketing on a global level, for both online and offline. As well as being a major contributor to global multichannel marketing, you will help define and develop global creative content strategy and the way we "sell" our service and articulate our value proposition across multiple markets to a different audience segments (BlaBlaCar is not just for students!).

Responsibilities

Ideate acquisition campaigns (social media, banner display, radio) for both passengers and drivers
For digital campaigns: work with global designers to deliver final assets as self serve campaigns and create messaging toolkit to accompany campaign use and localisation in any global market
For radio campaigns: work directly with local teams and local production agencies to adapt global concepts in a relevant cultural way while staying on brand
Contribute to TV content development
Manage, and help source, local copywriting freelancers in every market, ensure alignment with brand vision, creative and operational excellence standards and value-for-money
Identify improvements & innovations (team organisation, briefing, tools and processes, planning) to drive efficiency and effectiveness, reduce costs and/or increase speed of production
Help train and develop the global creative team to constantly drive excellence and strive to better meet business goals
Qualifications
Required experience

Experience of managing third-party agencies or providers highly valued
MINIMUM 5 years strategy and/or creative/marketing copy-writing experience with a great portfolio to show, notably:
significant radio work required
at least some digital
strong concept work required (your work will be adapted to local languages, so ideas can not be language based, they must be concept based)
direct marketing or sales collateral (or other highly commercial work) a plus, you need to know how to sell stuff!
Skills and education

Formal marketing education a significant plus
Strong strategic understanding of how brand and advertising contribute to business growth and proven experience in projects with successful business outcome
A confident and impactful communicator, able to clearly explain strategic concepts and goals to team members and collaborators
Perfect understanding of BlaBlaCar’s strategic goals, business, marketing and product
Passionate, patient, committed, creative project manager, able to get others on board, inspire, guide and mentor successfully.
Comfort working in a start up culture with a high growth/agile environment, a fearless problem-solver with a can-do approach who embraces constant change.
Second and third languages appreciated as this is useful to develop cultural empathy and sensitivity.
To succeed in this role you will be a mature strategist who seeks the ‘what's in it for them’ and has a strong understanding of marketing/sales logic behind every piece of content. You will be proactive, enjoy developing and coaching a team, and be able to balance doing creative work whilst simultaneously managing people and projects. In the global team we are all player and coach at the same time. You are inspired by tackling real-world business problems on a global scale, not creating art for the sake of it, or "award-winning work" to impress creative juries (creative industry recognition is not our measure of success, we are building a business!).

Strong knowledge of digital marketing is a plus. Please note that, the role is 100% focused on marketing content - NOT onsite copy.

Travel to local offices to build team relationships with local colleagues and understand local market challenges will be vital.
Additional Information


A few practical details about the role

Start: As soon as you are ready!
Location: Paris
Contract: Permanent contract
Compensation: Competitive package based on experience.
What we offer all of our employees


A start-up spirit that fosters agility, teamwork and impact
Challenging career opportunities in a high-growth and fast-paced environment
An inspiring working environment including state-of-the-art office spaces
Free carpooling to live our value “Think it. Build it. Use it.”
Annual BlaBlaBreak which takes us all for an unforgettable weekend
Weekly BlaBlaTalks when we learn from each other
Weekly Tech Demos
And many more benefits - check them out on BlaBlaCar.com/dreamjobs
What is next?


If you are ready to join our exciting journey, please apply below:

1. Upload your CV

2. Write a relevant cover letter

Please note, only candidates with a meaningful cover letter, citing SPECIFIC motivation to join our fantastic team; if not supplied, your application will not be considered.

You can expect us to review your application within the following 2 weeks.