CRM Manager at Complex Media
New York City, NY, US
Complex is seeking a CRM and Loyalty Marketing Manager to join our growing Audience Development team. You’ll know you’re the right person for this position if you have a passion for lifecycle marketing, geek out when it comes to subscriber behavior, closely follow a number of retention marketing programs and obsess over the latest email trends. 

This role will create, manage, and optimize multi-channel strategies across email, push, and messenger bots with the goal of maximizing customer lifetime value and driving customer loyalty. The ideal candidate will have 1-2 years of experience in digital marketing with a focus on customer retention and a deep understanding of email and loyalty marketing.

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Be responsible for increasing engagement with new and existing subscribers
Develop strategies to drive user growth across email, push, and messenger bot platforms.
Research and develop new platforms to reach our existing fans and find new ones
Work with sales team to monetize our email, push, and messenger programs
Help drive strategy around all of our customer engagement efforts, working throughout the organization and with editorial, marketing, and sales team
Develop and execute email and push marketing strategies to drive tune in for our featured and premium video content.
Manage the promo calendar across multiple channels, making sure to put the right content in front of the right recipient at the right time, as well as manage frequency caps
Creating and executing data-driven, segmented, dynamic campaigns delivered to the right people at the right time
Work with business Intelligence teams to report on weekly email KPI's like open rates and click through rates to continue to improve customer retention effectiveness
Work with product team to develop new means to reach fans and readers on the platforms they are consuming media.
Work with editorial team to develop email products that resonates with our subscribers
Constantly stay informed with best in class retention practices, including 1:1 personalization, triggers, email deliverability,  send frequency, subject line best practices and best-in-class creative approaches
Requirements:
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1-2 years experience in digital media/e-commerce experience/mobile marketing
Experience managing and working within an ESP/CRM platform(s)
Experience working with and creating strategy for push notifications and messenger bots is strongly preferred
Must know Email best practices